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Sent just prior to the 2012 summer travel season.
Designed to look like a diary that shared the "dirty little secret" of conventional soaps, soap scum, and explained how Dove delivers the clean without the scum.
A leather-bound package providing product samples as well as a booklet promoting the Pro Age product line.
Delivered cost-effective solution by retooling existing packaging to meet customer need.
As classy as the brand, designed to resemble a high-end gift bag.
Designed to showcase the iconic shape of the Dove soap bar, the elegant, fabric-wrapped box included an invitation to visit the Dove Institute as well as a book highlighting the brand's history.
A custom-designed box that featured a product sample as an "Antidote to Daily Shaving Irritation" and cleverly included snacks to relieve "hunger irritation," mints to relieve "breath irritation," etc.